Depending on which study you read, it costs anywhere from five to twenty-five times more to acquire a new
customer than to retain an existing one. It makes sense then to focus a percentage of your resources on
retention to minimize churn of the right customers. But without reliable indicators, it’s nearly impossible to
know who to target and what messages, oers, or promotions will be most eective at re-engaging your
greatest flight risks.
Download SpringML's Predictive Churn Accelerator to find out how you can get a 360-degree view of your customer to determine the likelihood they will leave, cancel, or choose not to renew.