Case Study: Universal Music Group


With data coming from multiple sources including, YouTube, GA360 and Adwords, Universal Music Group (UMG) needed dashboards that would provide valuable insights so decision makers could make timely decisions about budgets, project plans, and future strategies. In order to gain valuable insights into UMG business and to help the UMG’s Marketing team make decisions, SpringML built four customized marketing dashboards. For more information about SpringML’s marketing analytics and Google Cloud solutions, download the case study.

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