As more industries shift from traditional business models to dynamic digital and multichannel forms of engagement, analyzing customer data from multiple data sources in real-time has never been more critical.
Traditional analytics have not been able to adapt to the explosion of data sources, marketing tools, and channels. With the ability to analyze customer behavior and segments in real-time, marketers can:
-- Report on campaigns sooner
-- Derive predictive insights from data
-- Personalize offers across channels.