Nicolai Johnson

Easy Tips for Marketing Teams to Communicate Analytics Results

Some of the best data analysts are marketing professionals. Marketing teams track and pay attention to a huge amount of performance data including customer engagement, lead capture, audience interactions, events and website data. Each of these areas has several key performance indicators (KPI) including bounce rate, cost per lead, marketing qualified leads and blog views. Marketing …

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Spring ’18 is coming!

Happy New Year Trailblazers! The start of a new year is always exciting, especially since it means one thing: The Spring Salesforce release is just around the corner! There’s a lot of awesome enhancements in Einstein Analytics this release, and we’d like to highlight our three favorites. These enhancements will transform the way you use Einstein, …

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Turning Shapes into Maps (Geo JSON) in Einstein Analytics

You are an Einstein Analytics Trailblazer! You love using map visualizations, and have numerous dashboards that show various analytics at the state and country level. You even created a custom map that displays local zip codes (learn how with this Trailhead: Link). You’re happy with these great visualizations, but want to take them to the next …

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