Girish Reddy

Machine Learning in Customer Service – Assisting Support Reps (CSRs)

Support reps will continue to be at the core of any customer service organization.  They provide the invaluable and irreplaceable human empathy and domain knowledge that help keep customer satisfaction at high levels.  In this post we will discuss a few areas where machine learning can assist these reps so that they can add more value …

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Your data is telling a story – are you listening?

Though data in Salesforce is mostly structured it can be subject to inconsistencies. These inconsistencies arise due to various reasons – behaviour of users, integrations from other systems, data migration from older CRM’s, organizational changes such as mergers and acquisitions, etc. With time Salesforce orgs accumulate a ton of data and users rely on reports and …

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Bringing predictive and judgement based sales forecasting together

Businesses typically use a “bottoms up” or judgement based forecasting process. This process starts with numbers that individual sales reps commit to based on their judgement. These numbers are then rolled up through the management hierarchy with each manager adjusting numbers based on their own judgement. Sales organizations either use modern tools (like Collaborative Forecasting available …

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SpringML’s Data Integration for Wave Analytics

The term “data integration” for most customers means complex projects that involve countless hours spent on extracting, transforming and joining data. In this post I’d like to draw a distinction between two types of integrations. Integration between transactional systems Integration from various systems to an analytics engine The first type involves integration between two transactional systems, …

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Unbiased Sales Forecasting using Machine Learning

Sales forecasting is a common task performed by sales organizations. Accurate forecasts allow organizations to make informed business decisions. It gives insight into how a company should manage its resources – people, time and cash. Companies derive forecasts based on historical sales, market conditions, competitive analysis and gut instinct. However gut instinct (or judgement) can introduce …

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