Integrated Ad Analytics

Problem

  • Understanding the impact of advertising spending and knowing how various parts of an ad campaign contribute to sales is challenging
  •  Traditional solutions that provide such analytics are complex with multiple components like an ETL tool, data warehousing system, and a visualization system
  • Such an architecture with systems from multiple vendors adds to complexity and cost

Solution

  • End to end solution built on Google Cloud and Salesforce platforms
  • Integrations to multiple systems brings information together into one system so end users can analyze trends and patterns

Benefits

  • Simplified architecture with components from just Google and Salesforce platforms optimizes for cost and provides better control on end to end solutions
  • Dashboards with predictive insights are accessible to end users via a browser or mobile device allowing them to make timely and proactive decisions
Machine Learning at a glance